Commercial Anarchy or Managed Results?
Find out how iPEP® can help you ...
- Identify visitors
as they move through your website
- Can you tell the difference between a valuable visitor to your website and a "window shopper" while they are online? And can you have the website manage its response according to your business policies? If you can then you can focus your business, and your expensive IT resources, on the visitors that matter.
- Manage available capacity
from network edge to backend database - Can you balance the website workload over the available resources? If so, you are performing the absolute minimum capability a business needs. But modern businesses need much more, such as managing the amount of traffic actually reaching the website. Coupling this with the ability to identify and select individual users so they receive levels of service determined by business policy, allows you a range of policy options on how website capacity is managed.
- Provide real-time troubleshooting
and problem isolation
- Can you identify and isolate the website users that are causing operational problems - and identify them before their impact becomes serious? Many website problems are in fact caused by users, and quite often their intentions are explicitly malicious. There are many ways to defend against this type of situation, but all bar one are post-hoc reactions to the problem having already arisen. Far better is a defence that traps trouble before it reaches the website itself.
- Define policy based visitor access
to ensure performance of your website
- Can you easily determine and implement complex business policies covering how a website is used by visitor? Examples of the complexity of the policies involved include the ability to set priority and access policy about the types of activity being performed by visitors on a website, the policy governing the capacity available to service site visitor requirements efficiently, and the priority and access policy relating to who is performing the activity.
- Maximize visitor quality of experience
and gain greater value
- Can you control visitors' Quality of Experience on your website? This can be significantly improved using an iPEP®-optimized service, which gives you more value-laden transactions completed within the same systems capacity. Abandonment due to poor performance - where users leave your site frustrated and unsatisfied - is avoided and the resources typically wasted are redeployed to satisfy more happy customers.
- Energy management
"the green issue"
- Do you assume that your only option is to try and manage growing energy consumption by purchasing new, "green" systems to meet continually growing traffic demands on your website? By managing user access to the website before they ever get to it, you can reduce the workload on existing systems and remove the need to invest in the continual cycle of upgrades and expansions.
- Manage website traffic according to your policies. Control access to ensure your most valued visitors get the level of service you would like them to get.
- Defend your website from crippling attacks. (Like Denial of Service episodes) by stopping the hits BEFORE they ever get into the web servers.
- Manage your carbon footprint the sensible way. Don't just buy more energy-consuming hardware, make your existing servers work more productively.
