iPEP® for You - Problem Solved
iPEP® for You
Compliance and Business Continuity Management Application Performance Management and Service Level Agreement EnforcementThe key battle facing IT today is not getting business applications on the Web, but keeping those applications accessible 24 / 7.
War, natural e-disasters, holiday shopping, elections, deadlines, class registration, corporate announcements, even an overly successful marketing campaign can all bring a surge of traffic to a website. Some surges are expected, but if sufficient resources are not available to handle increased traffic, then even a small wave can overwhelm the site, individual application or database to the point of performance degradation or worse, an outage. Predicting the size of a web traffic surge before it arrives is like predicting a flash flood, you don't really know when or how high the flood will be until it arrives, and by then it is too late to accurately prepare. Traditional planning for such surges involve deploying extra capacity for redundancy around known bottlenecks.
Under normal circumstances IT staff have neither the tools to identify or understand traffic problems as they occur, nor the ability to respond and control website access to assure application availability. Additionally, IT organisations are increasingly unable to control non-critical web activity that delays and prevents critical transactions from completing. As visitor levels grow, additional web traffic can quickly inundate web servers and networked applications, arbitrarily degrading performance for all visitors. Processing non-critical transactions causes interruptions to more important traffic activity, degrading response times often to the point of abandonment and gridlock. The resulting loss of visitor sessions, can cost companies millions in lost e-commerce revenues, and massive productivity exposure for enterprise application environments.
To date, IT organisations have either had to live with the business exposure or progressively over-provision potential bottlenecks within their infrastructure to levels that provide all visitors with the response times needed to adequately support their most critical visitors.
The adverse impact of not controlling traffic surges and being unable to segregate and preferentially serve important online visitors is costly, creating an unsustainable problem that the industry increasingly recognizes it must solve, and solve quickly. Traffic surges and unanticipated visitor levels that degrade performance and gridlock both applications and websites can cost in excess of $100,000’s per hour. Yet according to IDC Research less than 20% of visitors encountered at any website ever become important, while IBM estimates that as few as 2% of visitors become customers at most consumer sites. The wide scale adoption of enterprise web applications, coupled with the growth of global Internet e-commerce to more than $1 trillion, is driving Internet traffic levels to quadruple by the end of 2008. With US Internet consumer spending alone up 28 percent through the second quarter of 2007, to $55.1 billion, e-business application availability is a serious business priority for many companies.
| Abandonment | Applications Service Delivery | Visitor Priority Management | Throughput Optimisation | D-dos Attack | Visitor Queuing | QoE SLO | Response Time Management | Carbon Footprint Reduction | |
| E Retail |  |
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| Online Gambling | |
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| Company Intranets | |
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| Online Banking Services | |
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| Service Providers | |
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| Airlines | |
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| Insurance Companies | |
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| Utility Companies | |
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| Public Sector | |
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| Local Government | |
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| MOD | |
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